IndiaNews16
Highest-density edition of the custom news platform — 90 crawlable links from the homepage.
The engineering
Same custom PHP news engine as ReadyNews, deployed behind Cloudflare with dated build tags on its assets (app.js?v=20260705atlas1), serving a dense homepage — 90 internal links and 28 images in the initial HTML — under a NewsMediaOrganization / CollectionPage / BreadcrumbList / ItemList structured-data graph.
In plain language
Puts a large amount of the day's news one click from the front page, without making the front page slow.
The problem
What needed solving
A news homepage is an internal-linking instrument. Too few links and deep sections never get crawled; too many rendered badly and the page stops being usable on mobile.
The approach
How it was built
Render the full link graph server-side so crawl depth to any section is one hop.
Ship dated release identifiers on assets so any production issue maps to a known build.
Declare section hierarchy through BreadcrumbList rather than leaving it implicit in URL structure.
The outcome
What it produced
- Every section is one hop from the homepage for both readers and crawlers.
- Any reported issue is traceable to a dated build.
Related work
Other builds with the same shape
This project sits under SEO & performance engineering. Here are the closest neighbours in the portfolio.
- News & Publishing2026
ReadyNews
EngineeringA purpose-built PHP news portal (single
/assets/js/app.jsbundle with a cache-busting version query, no CMS footprint in the markup) behind Cloudflare, carrying a complete news structured-data graph — NewsMediaOrganization, CollectionPage, ItemList, BreadcrumbList, ImageObject, SearchAction — with GA4 and AdSense wired in.In plain termsA news site that loads fast on a cheap phone because there is no plugin stack sitting between the reader and the story.
- PHP
- Custom CMS
- Cloudflare
- GA4
Read the case studyreadynews.in(opens the live site in a new tab) - News & Publishing2026
CarbonMedia
EngineeringRuns on PHP 8.2.30 (declared in
x-powered-by) — a maintained, current runtime rather than a legacy 7.x install — serving a custom news application with three reader-facing forms, GA4 propertyG-BVNH0Z14GMand AdSense inventory, with WebSite + SearchAction JSON-LD.In plain termsCovers news, business, tech, sport and politics under one brand, and lets readers search and subscribe without leaving the page.
- PHP 8.2
- Custom CMS
- GA4
- Google AdSense
Read the case studycarbonmedia.in(opens the live site in a new tab) - News & Publishing2026
Himachal Kesari
EngineeringA second tenant of the same Next.js publishing platform, this one served through Cloudflare (
server: cloudflare,x-powered-by: Next.js) with the heaviest editorial payload of the three regional editions and the same NewsMediaOrganization / SearchAction structured-data graph.In plain termsGives Himachal Pradesh its own Hindi news brand without rebuilding the publishing system from scratch.
- Next.js
- React
- Cloudflare CDN
- Multi-tenant content platform
Read the case studyhimachalkesari.com(opens the live site in a new tab)