Marketing & Agency2026

Adnexa

A 23-route advertising platform on the Next.js App Router, server-rendered and machine-readable end to end.

The engineering

Next.js App Router shipping React Server Components (the document carries a self.__next_f streaming payload), served over HTTP/2 with Brotli behind Hostinger's CDN (server: hcdn). Images run through the framework's optimiser and are content-negotiated to AVIF; a 32px wordmark comes back as 418 bytes. Social cards are generated at request time by an /opengraph-image route rather than maintained by hand.

In plain language

An advertising company's whole service catalogue — 23 pages of it — that search engines and AI assistants can read completely without running any JavaScript.

The problem

What needed solving

An advertising platform sells services a buyer has to understand before they enquire — media planning, programmatic, CTV, reporting. That argument only works if every page is reachable, readable and attributable, and most agency sites bury exactly that content behind client-side rendering where no crawler and no AI assistant will ever see it.

The approach

How it was built

Model the catalogue as real routes — services, industries, channels — rather than anchors on one long page, so each has its own URL, title and place in the sitemap.
Server-render on the App Router so headings and body copy are in the initial HTML, then let React Server Components stream the rest without blocking what a crawler reads.
Emit a full JSON-LD graph, including a genuine FAQPage with four question/answer pairs, so the pitch is machine-readable and eligible for rich results.
Generate social cards from a route instead of maintaining a folder of images that drifts out of date the first time a page is renamed.
Set the security and privacy headers at the edge, including opting the domain out of interest-cohort and browsing-topics advertising APIs.

The outcome

What it produced

23 routes, each individually crawlable and individually rankable.
Images negotiate down to AVIF automatically, at a fraction of the byte cost.
The company's identity, address and FAQ are declared in structured data rather than left for a model to guess.

Verified on the live site

Each signal below was read directly from the response headers or served HTML at adnexatech.in. Nothing here is inferred.

Response header server: hcdn, served over HTTP/2 with content-encoding: br
self.__next_f React Server Component streaming payload in the document, plus /_next/static asset routes
/_next/image returns image/avif under an AVIF-capable Accept header — 418 bytes for a 32px wordmark
JSON-LD graph containing Organization, WebSite, FAQPage, Question, Answer, Person, Place, PostalAddress, Country and PropertyValue
Four "@type":"Question" entries — a complete FAQPage, not a stub
/opengraph-image returns HTTP 200 image/png, generated per request
/robots.txt and /sitemap.xml both return HTTP 200; the sitemap declares 23 URLs
Sub-route /services/creative-content returns its <h1> in the initial HTML — server-rendered, not hydrated in
Security headers: strict-transport-security: max-age=63072000; includeSubDomains, x-frame-options: DENY, x-content-type-options: nosniff, referrer-policy: strict-origin-when-cross-origin
permissions-policy denies camera, microphone, geolocation, and opts out of both interest-cohort and browsing-topics

Stack

Next.js App Router
React Server Components
AVIF image pipeline
Generated OG images
JSON-LD / Schema.org
HTTP/2 + Brotli
Hostinger CDN

Services involved

Web development
SEO engineering
Security & compliance

Related work

Other builds with the same shape

This project sits under Web development. Here are the closest neighbours in the portfolio.

Marketing & Agency2026
Cloud Media Group
EngineeringDeliberately frameworkless: the homepage is 12 KB of hand-written HTML with a single 3.2 KB script carrying no framework runtime at all — no React, Vue, jQuery or Angular string appears in the bundle. Twelve routes including a solutions tree and an interactive ad-revenue calculator, served over HTTP/2 with Brotli behind server: hcdn, with /cms redirecting to an authenticated login.
In plain termsA publisher-services site that loads almost instantly on any connection, and a private admin area behind it for the team to manage content.
- Hand-written HTML
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Read the case studycloudmediagroup.in(opens the live site in a new tab)
Marketing & Agency2026
Influence Axis
EngineeringNext.js application (x-powered-by: Next.js, _next asset routes) served behind LiteSpeed, with an Organization + WebSite + PostalAddress JSON-LD identity and a disciplined document outline — one <h1> carrying the positioning statement, section <h2>s beneath it.
In plain termsA brand site that reads like the agency it is selling — sharp, fast, and unmistakably positioned in the first line.
- Next.js
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Read the case studyinfluenceaxis.in(opens the live site in a new tab)
News & Publishing2026
CarbonMedia
EngineeringRuns on PHP 8.2.30 (declared in x-powered-by) — a maintained, current runtime rather than a legacy 7.x install — serving a custom news application with three reader-facing forms, GA4 property G-BVNH0Z14GM and AdSense inventory, with WebSite + SearchAction JSON-LD.
In plain termsCovers news, business, tech, sport and politics under one brand, and lets readers search and subscribe without leaving the page.
- PHP 8.2
- Custom CMS
- GA4
- Google AdSense
Read the case studycarbonmedia.in(opens the live site in a new tab)

Adnexa

What needed solving

How it was built

What it produced

Other builds with the same shape

Cloud Media Group

Influence Axis

CarbonMedia

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